The idea behind ARTIST OF THE MONTH at YO:U developed from the many experiences Yolanda has had with the hundreds of creative people in Chicago since she moved here in 2006. When opening the shop she knew that the space was meant to be used for much more than just hair – it would be her innovative playground. Showcasing local art on the walls each month connects her clients with a sub-culture of the Chicago art scene to which they may not normally be exposed, while also keeping the shop fresh, inspiring, and ever-changing. Each exhibition opens YO:U's doors to the public allowing for networking, socializing, and a creative energy that wouldn't be found on any ordinary day.